Instagram influencer marketing
On Instagram, Reels is where a brand reaches people who do not follow it yet. We match the brand with creators whose Reels already reach the right audience, agree the brief with them and run the campaign to publishing and reporting.
What this covers
Creator selection
Audience fit first: who the creator reaches, where, and whether the brand belongs next to what they already make.
Reels, stories, posts
The format follows the goal: Reels for reach, stories for links and dates, posts for a lasting place on the profile.
Collab posts
Where it fits, the Reels is published as a collab so it appears on both the creator's and the brand's profile.
Reporting
Reach, views and engagement from the published content, together with what the brand set out to achieve.
How it runs
- 01
Brief
We pin down the goal, the budget, the audience and the platform.
- 02
Longlist
We surface every creator who fits the criteria, using data.
- 03
Shortlist
We cut it down on audience quality and brand fit.
- 04
Launch
We run production, approvals and the publishing schedule.
- 05
Report
Results, and what they mean for the next campaign.
Work from this
Questions
- Reels or a photo post?
- Reels when the goal is reaching new people; a photo post or carousel when the product needs to be seen in detail. Many campaigns use both.
- Does the content carry an ad label?
- Yes. Paid collaborations are labelled as advertising; this is written into the brief.