TikTok influencer marketing
A TikTok campaign works when the video looks like TikTok, not like an ad cut down to vertical. We pick the creator whose audience matches the brand, write the brief around how that person already films, and run the campaign through to publishing and reporting.
What this covers
Creator selection
Who watches the creator matters more than how many: age, city and interests of the audience, and whether the brand fits what they already post.
A brief for the platform
The first seconds, the sound, the length and the message are agreed before the shoot; the creator keeps their own way of telling it.
Approval and publishing
The brand sees the video before it goes live. Ad disclosure is part of the brief, not an afterthought.
Reporting
Views, engagement and comments from the published video, read together with what the brand wanted from it.
How it runs
- 01
Brief
We pin down the goal, the budget, the audience and the platform.
- 02
Longlist
We surface every creator who fits the criteria, using data.
- 03
Shortlist
We cut it down on audience quality and brand fit.
- 04
Launch
We run production, approvals and the publishing schedule.
- 05
Report
Results, and what they mean for the next campaign.
Work from this
Questions
- Can the same video run as a TikTok ad?
- Yes, if it is agreed with the creator in advance. How long and where the brand may run it as an ad is written into the agreement and priced separately.
- Do you also run Instagram?
- Yes. Many campaigns use both; the brief and the creator choice change with the platform.